Canon Central & North Africa (CCNA) has partnered with the Kenyan non-profit Oceans Alive on a coral reef restoration project in Kuruwitu, Kenya, as part of its global "World Unseen" initiative.
The official media launch, held at the Vipingo Ridge Beach Terrace, centered on the critical message “no coral, no fish,” highlighting the indispensable role of healthy reefs for fish breeding and coastal livelihoods.
The event was attended by key leaders including Somesh Adukia, Managing Director for Canon CCNA; Des Bowden, Director/CEO of Oceans Alive; and Tilda Bowden, Director/Education Development Manager, and garnered significant attention from national and international media houses, including Standard Group, Royal Media Services, and DW (Deutsche Welle). The partnership leverages Canon's imaging technology to document and raise awareness for this vital, community-led marine conservation.
World Unseen Project Overview
The initiative focuses on the Kuruwitu Co-Managed Area, a community-led marine protected area in Kilifi County. The goal is to highlight the importance of coral reefs for coastal ecosystems and local livelihoods through powerful visual storytelling, directly supporting the mission captured by the tagline "no coral, no fish."
Canon is providing imaging equipment, such as cameras with underwater housing, to help scientists and community members accurately monitor and document coral growth and the subsequent return of marine biodiversity.
The first photographic exhbition is now on display at the Vipingo Ridge Beach Club. The event this week was an opportunity for the Kenyan media to experience first hand the powerful imagery, and an exciting new film:
Community-Led Conservation
Emphasizing a grassroots approach, Oceans Alive works directly with local groups like the Kuruwitu Beach Management Unit (KBMU). Together, they implement sustainable marine resource management and restoration techniques like coral gardening, actions that are fundamental to securing the future of local fisheries. Learn more about the marine partnerhips and programmes:
Strategic Collaboration and Venue
The partnership is strategically supported by Vipingo Ridge, which has positioned itself as a premier MICE (Meetings, Incentives, Conferences, and Exhibitions) venue on the Kenyan coast
Offering a range of world-class venues, from the scenic Beach Terrace to comprehensive conference facilities, Vipingo Ridge provides an ideal hub for workshops, strategic meetings, and collaborative events that facilitate ongoing engagement between partners, stakeholders, and the community.
This latest product launch was an honour to support as we continue to amplify the work of the Kuruwitu Community and Ocean’s Alive. The photographic exhibition is now live at the Vipingo Ridge Beach Club.
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